Bank of America
Posted in Economics on September 13th, 2007 by ДмитрийI’m not going to really complain about a bank that wants to gauge non-members with ATM fees. If one finds one needs to often use a certain bank’s ATMs, or finds that one’s own bank has insufficient ATMs in one’s area, one needs to switch banks. Being someone who travels often, I also don’t see spending a few bucks here and there in order to access cash as needed as too big a deal. Charge whatcha want - if I banked at BofA I’d assume this meant that they’re looking out for their members and trying to encourage growth in those numbers.
But as a shareholder, I would be a little freaked at being an industry leader in fees. With the withering of loan income, banks are relying more and more on fees to support their profits. That’s a real scary pattern, since the fees that banks are most likely to levy are those which are basically volitional for members or nonmembers: you can avoid fees by behaving slightly differently. It’s rare that banks raise nonvolitional fees such as maintenance fees and per-check charges on members, since this would encourage attrition. So making fee hikes a fundamental part of one’s business model doesn’t see entirely reliable a guarantor of growth or profitability.
We’ll see, I guess.